Software company: 400% increase in monthly proposals sent

When we founded Innova Developers, our focus was (and is) on developing AI and software solutions that really move the needle. But we soon hit a reality common to many development studios: building cutting-edge technology is amazing, but finding the right people who need it consistently is a separate challenge.

At first, our lead generation was entirely manual. We depended on referrals or browsing LinkedIn manually for hours to find an opportunity. The result was a bottleneck: we sent few proposals because time wouldn't allow more.

The mindset shift: Helping instead of "selling"

The key to the change wasn't looking for a tool to "spam" or fire off random messages to see who replied. On the contrary, what we did with Pexio was to professionalize the criteria.

We understood that automation only works if it's used to connect with people who have a real probability of having a specific need.

It's not about quantity for quantity's sake, but about:

• Identifying who is facing challenges our AI can solve today.
• Starting genuine conversations with the goal of helping.
• Establishing a contact that is valuable for both, whether to close a project now or to stay on the radar for the future.

The impact on the numbers

+400% — Increase in proposals sent per month

By systematizing this quality-contact criteria, the change was drastic. We managed to increase monthly proposals sent by 400%.

We don't see it simply as "more sales", but as the fact that we are now sitting at the table with 4 times more companies than we could previously reach. We got our value proposition into the hands of those who can truly take advantage of it.

Tip: At Innova Developers we learned that scaling isn't about saturating inboxes; it's about using technology so our willingness to help reaches the right people, at the right time.