How to prospect on LinkedIn without burning your account or your time: what we learned selling with Pexio, and what went wrong.
Sales Navigator is worth it if better filtering changes who you talk to. It isn't if your bottleneck is time rather than targeting. It's a finding tool. It won't send anything, follow up, or tell you who replied.
Most people leaving Waalaxy hit one of three walls: it runs as a Chrome extension, the LinkedIn inbox is a paid add-on, and it's one account per subscription. Pick by the wall you hit. Multi-account → HeyReach or Pexio. Cloud execution → Expandi, Dripify or Pexio. Email-first → Lemlist.
LinkedIn doesn't publish an invitation limit. The figure most widely observed is around 100 connection requests per rolling 7-day period, but it varies by account age and acceptance rate. The cap isn't the real risk. A low acceptance rate triggers restrictions faster than high volume does.
Cold outreach automation means software handles the repetitive part of prospecting while a person handles the conversation. What changed: the average cold email reply rate is now 3.43%, and agency-run campaigns fell from 6.8% to 5.8% year over year. Email didn't stop working; it stopped being enoug
“GTM tool” has no fixed definition. In practice it covers five different jobs: finding companies, enriching contact data, orchestrating that data, executing outreach, and following up on replies. Most teams overspend because they buy two tools that do the same job and none that does the next one.
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Learn to prospect better by avoiding the most common outbound mistakes on LinkedIn